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Who benefits from Farmers Markets?

Small farm operators: Those who work and manage their own operations meet this definition.

The community: Urban communities where fresh, nutritious foods are scarce gain easy access to food. Farmers markets also help to promote nutrition education, wholesome eating habits, and better food preparation, as well as boosting the community's economy.

Farmers and consumers: Farmers have direct access to markets to increase farm income. Consumers have access to locally grown, farm-fresh produce.

Statistics indicate: Farmers markets are an important source of revenue. In a 1995 USDA survey of 772 farmers markets, over 6,000 farmers said they sell their products only at farmers markets.

Customer acceptance of farmers markets continues to rise as consumers search for fresh farm products. A 1996 survey of New Jersey farmers market customers revealed that they have greatly increased their consumption of fresh fruit and vegetables in the past five years. Consumers said they went to farmers markets for fresh food and direct contact with farmers.

School meals Sales from Farmers Markets to school meals programs are being promoted by USDA's Agricultural Marketing Service, Rural Development, and Food and Nutrition Service in California, Florida, Georgia, and North Carolina.